President William Ruto on Tuesday presided over the official launch of Safaricom’s Ziidi Trader platform at the Nairobi Securities Exchange (NSE), a move aimed at expanding access to Kenya’s capital markets.
The Ziidi Trader platform enables Kenyans to buy and sell NSE-listed shares directly through the M-Pesa mobile money platform, allowing citizens to invest conveniently using their mobile phones.
Speaking during the launch, President Ruto commended the capital markets sector and Safaricom for leveraging technology to make share trading more accessible.
He said the innovation allows millions of Kenyans to participate in the stock market from the comfort of their homes, broadening financial inclusion.
“These innovations are democratising public assets and revolutionising ownership, allowing ordinary Kenyans to participate confidently in wealth creation through the capital markets,” the President said.
Ruto added that the government will continue implementing reforms to strengthen capital markets as a key pillar in mobilising funds for the country’s Sh5 trillion national transformation plan.
He noted that resources mobilised through the National Infrastructure Fund and the Sovereign Wealth Fund will attract private investment, finance national development priorities, and safeguard inter-generational equity.
The launch marks a significant step in integrating mobile money services with capital markets, potentially opening up stock trading to a wider segment of the population.
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