Bretman Rock’s net worth streams from content creation. He is a Filipino and American YouTuber, beauty influencer and social media personality.
Bretman Rock net worth
The estimated Bretman Rock net worth is $7 million, according to Yahoo! Entertainment. His income is linked to digital content creation including YouTube revenue, social media monetization and influencing. Another significant source of income is brand partnerships and endorsements. He has worked with brands such as Fenty Skin, MAC Cosmetics, Naturium, and also became Nike’s face for their 2021 “Be True” Pride campaign.
Bretman Rock’s influence has also led to product collaborations. In 2020, he launched a makeup collection with Wet n Wild and a sunglasses collection with Dime Optics. He also collaborated with Wanderlust Creamery on the “Da Fruity Salad” ice cream flavor.
He also hosts the DaBaddest Radio, which also has a merchandise line.
Sales from his book You’re That Bitch: And Other Lessons About Being Unapologetically Yourself, also add to his income.
Occupation overview
Social media
Bretman Rock rose to fame through YouTube and Vine, initially creating memes and comedic content before becoming known for beauty tutorials and vlogs. His breakthrough came in 2016 when one of his makeup contouring videos went viral, helping establish him as a major beauty and social media influencer.
He later signed a management deal with ABS-CBN’s Adober Studios and expanded his presence across platforms, including TikTok, where he built a large following through beauty, fashion, cooking and comedic content. On the platform, he currently has 19.9 million followers and 821.1 million likes.
Television and more
Bretman Rock has since developed a career that extends beyond social media. He appeared in the fourth season of Escape the Night in 2019 and later starred in MTV’s Following: Bretman Rock and YouTube’s 30 Days With: Bretman Rock.
He has also made appearances in The Proud Family: Louder and Prouder, and served as a guest judge on Drag Race Philippines.
In 2023, Harper published his memoir, You’re That Bitch: And Other Lessons About Being Unapologetically Yourself, further expanding his career into publishing.
Bretman Rock has also worked with major personalities and brands throughout his career. In 2021, he became the first openly gay man to appear on the cover of Playboy, marking another milestone in his influence and gay representation within mainstream media.
Awards
Bretman Rock has also received significant recognition for his influence and achievements. He won the Beauty Influencer award at the 2019 People’s Choice Awards and was nominated for the MTV Movie & TV Award for Breakthrough Social Star in 2021, which he won.
He was also a finalist for a Shorty Award for Breakout YouTuber in 2017 and a comedy-video category finalist in 2020.
Recognitions
- TIME 100’s Creators list (2026)
- Top Creators – Media, Marketing & Advertising (2022)
- Variety’s Power of Young Hollywood list (2020)
- 30 Under 30 – Asia – Media, Marketing & Advertising – Media, Marketing & Advertising (2018)
- Time Magazine’s 30 Most Influential Teens (2017)
Final thoughts on Bretman Rock net worth
Overall, Bretman Rock’s wealth is primarily generated from his social media content creation career, including YouTube, TikTok and other platforms. Additional income sources include brand endorsements and sponsorships, beauty and fashion collaborations, television and entertainment appearances, merchandise, publishing royalties from his memoir and other commercial ventures.
His long-standing relationships with major brands and his large online audience have helped him turn his influencer career into a diversified entertainment and business enterprise.
Featured image: Bretman Rock on Facebook
If you like our work, you can buy us a soda
Buy us a soda 🥤
