TikTok’s “Favorites” feature allows users to bookmark videos they enjoy so they can easily revisit them later. It’s a personal way to save content without necessarily liking or commenting on it. But if you’re a creator, you might be wondering — can you actually see who favorites your videos?
Understanding TikTok’s Favorites Feature
When a user favorites your TikTok video, it gets saved in a private folder on their profile, which they can organize into collections. Unlike likes and comments, which are visible to others, favorites are more discreet. TikTok designed this feature to give users a personal space to save videos without publicly signaling interest.
Can Creators See Who Favorites Their Videos?
As of now, TikTok does not allow creators to see a list of people who have favorited their videos. You may receive a notification that someone has added your video to their favorites, but the app does not display an entire list of users who have done so. This is a deliberate privacy measure to ensure users can save videos without pressure or judgment.
Why TikTok Keeps Favorites Private
TikTok values user privacy and aims to make the platform comfortable for everyone. By keeping favorite lists confidential, users are encouraged to save videos freely without worrying about the creator knowing. This approach fosters more authentic engagement rather than engagement driven by social expectations.
What You Can See as a Creator
Although you cannot see exactly who favorited your video, you can still track engagement through:
- Video analytics: TikTok’s analytics tools (available for Pro or Business accounts) show total favorite counts alongside likes, comments, shares, and watch time.
- Individual notifications: Occasionally, you might see a notification when someone favorites your video, but it won’t give you a complete history or list.
Also Read: How to Add Captions to TikTok
