How Ridiculous net worth streams from content creation. They are an Australian group of YouTube content creators consisting of Derek Herron, Brett Stanford and Scott Gaunson. Since 2019, they also perform with a dummy named Rexy. They are known for their experimental and entertaining challenges on social media.
How Ridiculous net worth
The estimated How Ridiculous net worth is not publicly disclosed. Nonetheless, their income is linked to their social media content creation ventures on YouTube, TikTok and Instagram, lucrative deals with major brands, and their customised merchandise including Rexy Clothing, and their business venture, Tea Industries.
Occupation overview
Content creation
How Ridiculous trio began in 2009 after Brett Stanford, Derek Herron and Scott Gaunson met through church. Originally joined by Kyle Nebel, who left in 2015, the group first gained attention by filming trick shots and entertaining backyard challenges for fun.
Over time, they expanded into large-scale science-inspired experiments, object destruction, extreme drop tests, and engineering challenges, often filming at the Gravity Discovery Centre’s Leaning Tower of Gingin in Western Australia.
Their videos have also featured creative obstacle tests involving weather balloons, glass, drywall, and other unusual materials, combining entertainment with physics and slow-motion cinematography.
The channel experienced another major surge in popularity from late 2021 after launching short-form videos on YouTube and Instagram. Their fast-paced challenge races quickly went viral, attracting hundreds of millions of views and inspiring similar full-length competitions.
Another iconic moment came in 2018 when a giant metal dart was dropped onto bulletproof glass, creating a striking image that became both a fan attraction at the Gravity Discovery Centre and the inspiration for a limited-edition merchandise release.
As the channel expanded, How Ridiculous added editor and cameraman Jack Wallace as a regular on-screen member while collaborating with many high-profile creators, athletes and celebrities, including Mark Rober, The Slow Mo Guys, Rick Shiels, Tiger Woods, Ernie Els, MrBeast and Manchester City footballers.
Their collaborations have produced increasingly ambitious engineering projects, including a two-ton Kevlar-and-steel trampoline and custom-built vehicle-mounted cannons.
The group has since filmed ambitious projects across Australia and internationally, including the United States, Switzerland, Dubai, Turkey, Serbia, Lesotho and New Zealand.
As of July 2026, How Ridiculous boasts of 24 million subscribers and over 15.9 billion views on YouTube. On TikTok, they have 14.3 million followers and 332.3 million likes while on Instagram they have 2.4 million followers.
Rexy
One of the channel’s most recognizable features is “Rexy,” a Tyrannosaurus rex test dummy introduced in 2019. Originally created as a target for stunt videos, Rexy quickly became a fan favorite, appearing in countless uploads, receiving its own social media presence, and even serving as the centerpiece of the group’s one-billion-view celebration.
Gaming channel
In 2020, they launched the gaming spin-off channel HR Gaming, which returned with new content in 2024 after a period of inactivity.
Guinness World Records
How Ridiculous has also built a reputation for breaking and attempting world records. In 2017, Brett Stanford set the Guinness World Record for the longest non-tournament golf putt at 120.6 metres, while the group repeatedly held the record for the highest basketball shot, culminating in Derek Herron’s successful 2018 shot from 201.42 metres at Maletsunyane Falls in Lesotho.
Although later surpassed, these achievements reinforced their reputation for pushing the limits of trick shots and precision challenges.
They also attempted a Guinness World Record for the highest ping pong ball toss into a cup in 2021, narrowly missing qualification because of an incorrect cup size.
Beverage company
In 2025, How Ridiculous further expanded their business interests by introducing Tea Industries, a healthy drinks company.
Brand partnerships
The group has also worked with major brands such as WIX, Coca-Cola, Doritos, YouTube, TikTok, PlayStation, Epic Games, Disney, Huawei, and many others.
Merchandise
How Ridiculous merch consists of The Lesotho Range, Bleach Collection, Tie Dye Collection, Mural Range, Colouring-In, The Sports Range and accessories.
Rexy’s popularity inspired the launch of Rexy Clothing in 2023, offering branded apparel and collectible dinosaur replicas.
Wrap up on How Ridiculous net worth
Generally, How Ridiculous’ success has translated into several significant sources of income. Their primary revenue comes from YouTube ads generated by billions of video views, supplemented by earnings from viral YouTube Shorts and other social media platforms. Additional income is generated through brand deals, merchandise sales, including Rexy Clothing, and their newer venture, Tea Industries.
Featured image: How Ridiculous on Instagram
