How to showcase on TikTok

 ·  in Nairobian  ·  By Susan Wanjiru
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If you’re looking to highlight products or content, you may be wondering how to showcase on TikTok. The showcase feature on TikTok allows creators and sellers to display products directly on their profiles, making it easier for viewers to browse and shop. In this guide, you’ll learn how to showcase on TikTok step by step.

What Does “Showcase” Mean on TikTok?

A showcase on TikTok is a section (usually linked to TikTok Shop) where:

  • Products are displayed on your profile
  • Viewers can browse items easily
  • You can promote items in videos and LIVE streams

Requirements to Use Showcase

Before you can set up a showcase:

  • You must have access to TikTok Shop
  • Your account should meet eligibility requirements
  • You may need to register as a seller or affiliate

Method 1: Set Up Showcase via TikTok Shop

Steps

  1. Open TikTok.
  2. Go to your profile.
  3. Tap the menu (☰).
  4. Select TikTok Shop / Creator tools.
  5. Access your Seller Center or Affiliate Center.
  6. Add products to your shop.
  7. Enable the Showcase feature on your profile.
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Method 2: Add Products as an Affiliate

You don’t need your own products to showcase.

Steps

  1. Go to TikTok Shop Affiliate Center on TikTok.
  2. Browse available products.
  3. Tap Add to Showcase.
  4. Products will appear on your profile.

Method 3: Tag Products in Videos

Showcasing works best when combined with content.

Steps

  1. Create a video on TikTok.
  2. Tap Add Link or Product.
  3. Select an item from your showcase.
  4. Post the video.

Method 4: Showcase Products During LIVE

Steps

  1. Start a LIVE on TikTok.
  2. Add products from your showcase.
  3. Pin items during the stream.
  4. Viewers can tap and buy instantly.

How Your Showcase Appears

Once set up:

  • A shopping bag icon appears on your profile
  • Users can tap it to view your products
  • Items are organized for easy browsing

Tips for a Successful Showcase

Choose Relevant Products

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Promote items that match your niche.

Create Engaging Content

Demonstrate how products work.

Be Honest

Authentic reviews build trust.

Use Trends

Leverage trending sounds and formats.

Common Issues

Showcase Not Showing?

  • TikTok Shop may not be available in your region
  • Your account may not meet requirements

Can’t Add Products?

  • You may need to join the affiliate program first

ALSO READ: How to shop on TikTok Shop

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