How to turn on post views on TikTok

Knowing how your TikTok content performs is key to growing your audience and improving engagement. TikTok recently introduced the post views feature, which allows creators to see who has viewed their videos. This feature helps creators better understand their audience and tailor content for maximum reach.

If you want to know how to turn on post views on TikTok, this guide will walk you through everything step by step.

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What Are Post Views on TikTok?

Post views show which users have watched your videos. Unlike general analytics, which provide aggregated statistics like total views or watch time, post views give insight into specific accounts that have viewed your content. This feature is useful for creators who want to track their audience more closely or engage with viewers directly.

Step 1: Update Your TikTok App

Before you can access post views, make sure your TikTok app is updated to the latest version. Features like post views may not appear in older versions of the app. Go to the App Store (iOS) or Google Play Store (Android) and update TikTok.

Step 2: Switch to a Creator or Business Account

Post views are available only for Creator or Business accounts. If you are using a personal account, follow these steps:

Go to your Profile by tapping the bottom right corner.
Tap the three horizontal lines in the top right to open Settings and Privacy.
Select Account > Switch to Creator Account or Switch to Business Account.
Follow the prompts and select a category for your account.

Once your account is switched, you can access post views.

Step 3: Enable Post Views

After switching to a Creator or Business account:

Go to Settings and Privacy.
Tap Privacy > Post Views.
Toggle Post Views ON.

Once activated, TikTok will start showing which users have watched your videos from that point forward.

Step 4: Check Who Viewed Your Posts

To see who has viewed your posts:

Go to your Profile.
Open a video you want to check.
Tap the eye icon or Viewers button if it appears.
TikTok will show a list of accounts that watched the video.

Note: You can only see viewers who have allowed their own viewing history to be shared. Some accounts may remain anonymous.

Why Turn On Post Views on TikTok?

Enabling post views provides several benefits for creators:

Understand Your Audience: Know who is watching your content and what resonates with them.
Increase Engagement: Reach out to viewers, reply to comments, and build relationships.
Content Strategy: Identify which types of videos attract more viewers.
Targeted Marketing: For brands, post views help understand potential customers and improve campaigns.