The Kenya Editors Guild (KEG) has announced the appointment of Linda Bach as its new Chief Executive Officer (CEO), ushering in a new era for one of Kenya’s most prominent media institutions.
Bach is set to officially take over the role on October 16, 2025, succeeding Rosalia Omungo, who has led the Guild for the past eight years.
The appointment was confirmed in a communication to members dated September 29, 2025, and signed by KEG President Zubeidah Kananu.
In the announcement, the Guild described Bach as a seasoned leader with a strong background in media, expressing confidence in her ability to steer KEG’s mission of upholding media freedom, ethical journalism, and professional development.
“Linda Bach brings a wealth of experience to this role, and we are confident that under her leadership, KEG will continue to thrive and drive key initiatives that benefit our members and the wider media landscape,” the Guild noted.
In preparation for her new role, Bach will vacate her current position as Council Member representing the Print segment on the KEG Executive Council to prevent any conflict of interest between her executive and governance duties.
To fill this vacancy, Andy Kagwa of the Standard Group has been appointed as the new Council Member (Print).
Additionally, Millicent Awuor has been named the new Chairperson of the Programmes Committee, a role previously held by Bach.
President Kananu emphasized that the leadership changes were made with careful consideration to maintain institutional stability and ensure operational continuity.
“These appointments strengthen KEG’s operational framework and position us for continued progress,” Kananu said.
The Guild paid tribute to outgoing CEO Rosalia Omungo, acknowledging her outstanding leadership over a transformative eight-year tenure.
“We extend our heartfelt gratitude to Rosalia for her sterling service and dedicated leadership. Her contribution has been instrumental in positioning KEG as a leading voice in media advocacy and professionalism,” the Guild stated.
Omungo’s time at the helm coincided with major shifts in the media industry, including challenges to press freedom, digital disruption, and economic pressures on newsrooms.
Under her leadership, KEG expanded its advocacy for ethical journalism, enhanced training programmes, and strengthened protections for journalists.
As she steps down, the Guild wished her well in her future endeavours, describing her departure as both “the end of an era and the beginning of a new chapter.”
Updated KEG Leadership Structure
With the new changes, KEG’s leadership now includes:
- President: Zubeidah Kananu
- Vice President: Francis Openda
- Executive Council Members:
- Kenfrey Kiberenge – Online Media Representative
- Millicent Awuor – Television Representative & Programmes Chairperson
- Agnes Mwangangi – Radio Representative
- Dr. Julius Bosire – Academia Representative
The Guild’s Board of Trustees includes Ruth Nesoba, Martin Masai, and Mbugua Ng’ang’a, providing governance oversight and strategic direction.
Bach takes over at a critical time for Kenya’s media landscape, which is grappling with declining revenues, growing threats to journalists, and the spread of misinformation online.
Her leadership is expected to focus on strengthening advocacy, enhancing professional standards, and building new partnerships with local and international stakeholders.
The Guild has begun preparations for a seamless transition, with a formal handover of operations and governance updates scheduled ahead of the October 16 takeover.
The Kenya Editors Guild remains a leading voice in defending press freedom and promoting ethical journalism, serving as a platform for senior journalists and editors to shape media policy and practice in Kenya.
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