Kenyan rapper CMB Prezzo has opened up about his frustrations with bloggers, YouTubers and content creators who, according to him, lack empathy and basic human consideration while shooting content.
Speaking candidly about his experiences in the entertainment industry, Prezzo lamented that many content creators are more focused on capturing viral moments than caring about the well-being of the people involved.
He noted that this troubling trend becomes even worse during emergencies, where compassion should take priority over cameras.
Prezzo revealed that he has personally been a victim of such behavior.
The rapper recalled a frightening moment when he suffered a seizure while doing an interview at an event.
Instead of being given privacy and care, he later realized that parts of his medical emergency had been recorded.
He shared his experience in his own words, saying:
“I hate it when people decide to record everything even at a time of emergency, there is a time I had a seizure while doing an interview at an event and I remember waking up and 2mbili ananipatia my watch nashangaa alikua anafanya nini na watch yangu.”
Prezzo went on to explain how confused he was after regaining consciousness, unaware of what had just happened.
“We stayed till the event was over and then when I’m leaving every person comes to me like Prezzo are you okay so I’m wondering why is the love for Prezzo this overwhelming today and I was in a rush to another event when now a blogger came up to me and is like izi numbers zimeenda and now I see myself falling and fighting for my life , it was a good thing I did not know what happened coz if I did I would’ve left immediately but luckily I stayed for the entire event,” he added.
According to the rapper, the shocking part came later when he discovered that content creators and bloggers had filmed him during the emergency and the video had gone viral online.
Prezzo said he was stunned to wake up and eventually find himself trending, not because of his music or achievements, but due to a life-threatening health episode.
The veteran artist questioned why some people seem to lack empathy even in such sensitive moments, accusing them of caring only about content, views, subscriptions and likes.
He expressed disappointment that personal suffering can quickly be turned into entertainment for online audiences.
Using his experience as a warning, Prezzo urged content creators to exercise responsibility and humanity, especially during emergencies.
He emphasized that not every moment is meant to be recorded and shared, adding that compassion should always come before clout in the fast-paced digital age.
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