Reef Addicts’ net worth emerges from content creation. They are an Australian YouTube couple known for their sailing journey content. They faces behind the brand are Josh Matulis and Larissa Rogers. 

Reef Addicts net worth 

The estimated Reef Addicts net worth is undisclosed. Nonetheless, their income is linked to YouTube content creation though ads and revenues, customised merchandise sales and brand partnerships including with Yamaha Motor Australia. 

Occupation overview 

Reef Addicts’ outdoor-adventure brand and YouTube channel was created by Josh Matulis and Larissa Rogers, a couple known for documenting fishing, camping, boating, spearfishing and off-grid adventures across Australia.  

Their content showcases remote destinations, particularly along the Queensland coastline and around the Great Barrier Reef, while also promoting a simple and sustainable approach to outdoor living.  

Their adventurous dog, Tyro, has also become a recognizable part of the Reef Addicts brand. The couple’s journey began as a way of recording their own travels before they started uploading their videos on YouTube, where the channel has since grown into a substantial digital media business. 

Josh Matulis developed his passion for fishing, camping and exploring remote parts of Australia from a young age. Before Reef Addicts became a full-time venture, he worked while pursuing his interests in outdoor adventure.

Larissa Rogers, meanwhile, worked as a beauty therapist and developed a strong interest in fishing and outdoor activities through her childhood experiences with her father and later through her relationship with Josh.  

Her transition from the beauty industry to becoming an adventure-content creator gave Reef Addicts a distinctive appeal, particularly among female viewers who were inspired by her willingness to participate in fishing, camping, spearfishing and other traditionally male-dominated outdoor activities.  

Yamaha Motor Australia has profiled Larissa’s story and highlighted the couple’s influence in encouraging more women to embrace outdoor adventure. 

The idea for Reef Addicts gained momentum during the couple’s travels around Australia. One particularly memorable experience occurred near Exmouth, Western Australia, when a seemingly calm fishing trip unexpectedly turned dangerous as the weather deteriorated, bringing strong winds and large swells.  

Josh’s experience in remote environments helped them remain calm and return safely. Experiences such as this became part of the unscripted storytelling that audiences found relatable.  

Their content has subsequently developed a loyal following because of its authenticity, humor, practical fishing knowledge and depiction of Australia’s remote landscapes. 

One of Reef Addicts’ major achievements has been its growth into a significant Australian outdoor-content brand. As of September 2026, they have 285,000 subscribers, more than 94 million video views and about 251 videos.  

Brand merchandise 

The couple has also expanded beyond YouTube through Instagram, TikTok and its own Reef Addicts online store, turning their audience and outdoor lifestyle into a broader commercial brand. 

Its official online store currently sells branded fishing shirts, bucket hats, knife sets, stubby coolers, stickers, caps, t-shirts, shorts, gift cards, socks and transducer brackets. 

Conservation 

Environmental conservation is another important part of Reef Addicts’ achievements and public identity. Josh and Larissa have used their videos to encourage responsible fishing and greater awareness of Australia’s waterways and reef ecosystems.  

They have emphasized taking only enough from the ocean to feed themselves and have highlighted the damage caused by rubbish and other environmental threats.  

Brand partnership 

Their conservation message has also contributed to commercial partnerships, most notably with Yamaha Motor Australia. Yamaha supported the couple with a Yamaha FXHO WaveRunner because of the alignment between Reef Addicts’ content and Yamaha’s Rightwaters sustainability initiative, which focuses on the long-term conservation of waterways and oceans. 

Final thoughts on Reef Addicts net worth 

Generally, the Reef Addicts’ wealth appears to come primarily from the Reef Addicts digital media and lifestyle business. Their YouTube channel is an important source of potential income through advertising revenue. Additionally, they generate revenue through merchandise sales, brand partnerships and sponsorships.

Featured image: Reef Addicts on Facebook