TikTok continues to shape the landscape of short-form video content, with millions of creators and brands tapping into its fast-paced and dynamic environment. A key reason for its explosive popularity is the platform’s ever-evolving trends. While trends change frequently, certain video formats consistently gain traction and become viral. These trending formats help users gain visibility, boost engagement, and connect with broader audiences.
Transformation and Glow-Up Videos
One of the most popular and consistently trending formats on TikTok involves transformations. These videos often start with a “before” shot and transition into a final “after” result. It could be a personal makeover, a room renovation, or even the evolution of a creative project. What makes this format stand out is the visual impact paired with satisfying music and smooth transitions. TikTok users enjoy watching growth and change, which is why this format trends regularly.
Day-in-the-Life and Routine Videos
These videos give viewers a glimpse into someone’s daily routine, from morning rituals to evening wind-downs. Whether it’s a student sharing their campus life or a content creator showing a productive work-from-home day, this format taps into curiosity and relatability.
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When paired with calming music or aesthetic visuals, such videos become immersive and engaging. This genre also includes “Get Ready With Me” (GRWM) clips, which continue to trend in beauty and lifestyle circles.
TikTok Challenges and Hashtag Trends
Challenges are central to TikTok’s culture and often emerge from viral sounds, dances, or prompts. These challenges invite users to recreate a concept or put their unique spin on it. For example, a dance routine paired with a specific track or a comedic reaction to a viral prompt can quickly attract views. Hashtag trends like #StoryTime, #TikTokMadeMeBuyIt, or #PhotoTrend often gain momentum and bring creators together around shared content ideas.
Stitch and Duet Reactions
The Stitch and Duet features allow users to build on existing content, leading to highly engaging formats. With Stitch, a creator can use part of another user’s video and add their commentary, reaction, or continuation. Duets allow side-by-side videos where the user can harmonize, react, or collaborate. These formats frequently trend because they promote interaction, creativity, and commentary—especially on viral clips or controversial takes.
POV (Point of View) Videos
POV videos have become a staple format on TikTok. In these clips, creators role-play a scenario from a first-person perspective, often accompanied by on-screen text or a voiceover. These videos allow viewers to step into a scene—whether it’s romantic, dramatic, or comedic. The versatility of POV storytelling makes it a constantly trending format that encourages emotional engagement and creative expression.
Voiceover Storytelling and Skits
TikTok users love a good story, and creators often use voiceovers to narrate personal experiences, fictional tales, or skits. Storytime videos, often shared with dramatic flair or humor, have become highly popular. Skits—short comedic scenes or scenarios—are also trending formats, especially when creators tap into relatable topics or viral memes. These videos usually rely on clever scripting and strong character expressions to entertain viewers.
Sync Videos and Audio Memes
Audio plays a crucial role on TikTok, and many trends are driven by viral sound clips. Creators use these sounds to lip-sync, act out, or create humorous videos. Trending audio clips often become memes in themselves, with users putting their twist on a familiar format. Whether it’s syncing to a dramatic movie quote or a funny soundbite, this format continually evolves and remains central to TikTok’s appeal.
