President William Ruto has focused on the NYOTA program as a key strategy to empower Kenyan youth with practical skills, promote self-reliance, and create employment opportunities.
The program addresses two critical challenges: youth unemployment and limited access to hands-on training and business capital.
The On-the-Job Experience initiative, the second pillar of NYOTA, targets 90,000 young people by attaching them to master craftsmen for six months, where they gain practical skills, mentorship, and work experience.
Each participant receives a monthly stipend of Sh6,000, while the government covers the full cost of training, assessment, and certification.
This ensures that young people not only learn but also gain financial support during their training, strengthening their employability.

Additionally, through the NYOTA Business Start-Up Capital program, Ruto has enabled youth entrepreneurs to access Sh126 million distributed to 5,040 young businesspeople in Lamu, Kilifi, and Tana River counties.
This approach underlines Ruto’s focus on youth empowerment through both skill development and financial support, helping young Kenyans to start businesses, secure livelihoods, and contribute to the country’s economic growth.
In essence, Ruto’s emphasis on NYOTA reflects a broader agenda of investing in the youth as a cornerstone for sustainable national development.
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