Alex Cooper net worth stems from podcasting and entrepreneurship. She is an American podcast host who hosts the popular Call Her Daddy podcast.
Alex Cooper net worth
The estimated Alex Cooper net worth is $32 million according to Forbes. Her income comes from her multi-million deal podcast, entrepreneurship and other ventures. Additionally, she ranked seventh on Forbes’ list of top-earning creators in 2024, making her the highest-earning female creator on the list.
Occupation overview
Alex Cooper rose to prominence in 2018 when she co-created the podcast Call Her Daddy with her roommate Sofia Franklyn. Within a month of releasing its first episode, the show was acquired by Barstool Sports.
Its growth was rapid in just two months, quickly establishing the podcast as one of the fastest-growing shows in the relationship and advice genre.
In 2021, she signed a landmark three-year exclusive deal with Spotify worth $60 million. After Sofia Franklyn’s departure, she continued the show independently, shifting its format toward celebrity interviews and guest conversations.
The podcast’s impact extended beyond podcasting. Appearances on the program significantly boosted music streaming numbers for several artists, with some seeing significant increases.
Building on this success, Alex Cooper launched The Unwell Network in September 2023, a podcast network designed to develop and distribute new shows and talent.
Early signings included popular digital creators whose debut podcasts quickly climbed to the top of podcast charts. The network expanded the Unwell brand into a broader media ecosystem centered on Gen Z audiences and women’s experiences.
Around the same time, she expanded into mainstream media, serving as a host and commentator during coverage of the 2024 Summer Olympics.
In August 2024, she secured an even larger deal, signing a $125 million, three-year agreement with SiriusXM that would replace Spotify as the distribution and advertising partner for Call Her Daddy beginning in 2025.
Her growing media empire and influence translated into major financial success. By that time, her Unwell company employed nearly 100 people across podcasting, production, consumer products, and creative services.
Continuing to broaden her business portfolio, she launched the Unwell Creative Agency in October 2025. The agency focuses on content creation, marketing campaigns, and brand partnerships aimed at Gen Z audiences through podcasts, live events, and digital productions.
Unwell beverages
Alex Cooper also expanded into consumer products with the launch of Unwell Hydration in late 2024. Developed in partnership with Nestlé. The electrolyte beverage line targets women’s wellness and a gap in a market largely focused on male consumers.
The beverage debuted in U.S. retail and online in January 2025 and is distributed through major retailers while also partnering with women’s sports organizations.
Unwell beverages collection are categorized into three: hydration, protein, and energy. The energy range has peach sorbet, watermelon, cherry lime, pineapple coconut, and passion fruit orange guava flavors.
Protein offers peach tangerine, raspberry melon, and watermelon strawberry flavors. Lastly, the hydration range has three categories namely:
- +Focus – strawberry, orange hibiscus, mango citrus, kiwi pineapple, and blackberry acai
- Caffeine free – watermelon and juicy pear
- Sticks – mango citrus, orange hibiscus, kiwi pineapple, and strawberry
Recognitions
- Forbes Top Creators – No.7 (2025)
- Forbes 30 Under 30 – Media (2022)
Final thoughts on Alex Cooper net worth
In summary, alongside her expanding podcast network, media productions, and upcoming television projects, Alex Cooper has transformed the Unwell brand into a multifaceted media and lifestyle company centered on community, storytelling, and female-driven content.
Featured image: Alex Cooper on Instagram
