For many years, countless upcoming Kenyan artistes have been complaining of being snubbed for major events and endorsements deals.
Quite a number have incessantly laid blame on key industry players such as events organisers for not giving them the platforms, rather opportunities to make real money.
However, while the small fish have been busy whining, veteran local musicians have been making a killing through the same gigs the former usually turn down.
This state of affairs has driven a huge wedge between the two groups and this writer will tell you how and why.
Veterans’ Mathematics
The major difference between established artists and upcoming Kenyan artistes is simple;
The former would rather do 20 not-so-lucrative endorsement gigs in a month, while the latter keep waiting for that one elusive multi-million deal, sometimes for years.
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Case in point: Comedian Eric Omondi.
I highly doubt every brand he promotes through his social media content pays his full rate.
In fact, I am pretty sure there are some who get sweet discounts.
Think about it, if you are earning Sh200,000 per gig and you have over 20 lined up in a month; that is a heavy paycheck right there.
That is roughly Sh4 million every month.
Add events and long-term endorsement deals to that, and most established acts easily walk away with over Sh5 million monthly.
Eric clearly understands the power of collecting “small monies”, which accumulates over time, making him one of the highest-earning content creators in Kenya.
The Fall And Fall Of Upcoming Kenyan Artistes
Then we have our upcoming Kenyan artistes, who would turn down the same gigs, claiming the money is not enough.
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Many will sit back, relax and wait for those big and high-paying gigs, call it their “big break”, that rarely ever comes.
Truth is, there is nothing like “small monies”.
Grab those Sh50,000 shows, secure even for of them or even more weekly.
With that, one can happily walk home with close to Sh1 million every month.
Waiting for big shows will render you poor as they may never come.
Draft by: Baya Mzuri – Entertainment Journalist
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