Farmers at the Coast are set to benefit from improved access to modern agricultural machinery following the unveiling of the New Holland Agriculture Showroom in Mombasa by Inchcape Kenya.
The new Kibarani-based facility will serve farmers and agribusiness stakeholders in Taita Taveta, Kwale, Kilifi, Mombasa, Lamu and Tana River counties, offering access to New Holland tractors, combine harvesters, spare parts and aftersales support.
The Coast launch follows the official introduction of New Holland Agriculture’s distribution franchise for Kenya in Nairobi, marking a new chapter in advancing agricultural mechanisation in the country.
To ease access to equipment, Inchcape Kenya, in partnership with banks, is offering financing of up to 95 per cent of the tractor value, payable over 60 months, with one-year free insurance.
Speaking during the launch, Inchcape Kenya Managing Director Marion Gathoga-Mwangi said the company’s focus goes beyond equipment sales.
“As the official distributor of New Holland Agriculture in Kenya, Inchcape is now exclusively selling the tractors and combine harvesters, you get the full range. But selling is not the only solution we are offering. Our role covers across distribution, after-sales support, parts availability, field service by our great team, and above all, customer education on New Holland Agriculture. This is what we really want to be known for by all farmers and key stakeholders,” she said.
Gathoga-Mwangi added that flexible financing is central to supporting farmers’ productivity.
“Our promise is simple, with you, season after season. Whether you are ploughing, planting, harvesting, or transporting, the New Holland product range is with you. And you don’t need to worry about financing. In collaboration with partner banks, we are offering flexible financing options of up to 95 per cent of the tractor value, payable over 60 months with one-year free insurance,” she noted.
New Holland Vice President for the Middle East and Africa, Vincent De Lassagne, said the partnership with Inchcape Kenya reflects a shared commitment to farmers.
“At New Holland, we believe that real progress comes through strong partnerships built on trust, shared values and a common ambition. Inchcape Kenya is not only a distributor — it is a true strategic partner that understands local needs, stands close to farmers, and shares our commitment to excellence,” he said,
He added that the launch signals New Holland’s long-term commitment to agricultural growth, innovation and sustainability in Kenya.
Inchcape Africa Managing Director Francis Agbonlahor hailed the partnership as key to advancing the sector.
“Our purpose is to bring mobility solutions to people and businesses. Today, farmers across Kenya can access global innovation and operational excellence in their farms with New Holland Agriculture – now exclusively at Inchcape Kenya,” he said.
Inchcape Kenya added New Holland Agriculture to its portfolio in June 2025 as part of efforts to help farmers transition from subsistence to sustainable farming, with plans to expand to Meru and Nanyuki as it continues to bridge mechanisation gaps in Kenya’s agriculture sector.
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