How to offer free shipping on TikTok Shop

If you’re selling products on TikTok Shop, you may be wondering: how do you offer free shipping on TikTok Shop? Free shipping is one of the best ways to attract buyers, increase conversions, and reduce cart abandonment.

TikTok Shop allows sellers to create shipping promotions, set minimum order amounts, and decide whether they want to cover the shipping cost themselves. In this guide, you’ll learn exactly how to set up free shipping, the different types of shipping promotions available, and tips for using them effectively.

Table of Contents

Why Offer Free Shipping?

Free shipping can help you:

Increase product sales
Improve conversion rates
Encourage customers to buy more items
Compete with other sellers
Reduce abandoned carts
Boost customer satisfaction

Many buyers are more likely to complete a purchase when they see Free Shipping on the product page.

How to Set Up Free Shipping on TikTok Shop

Step 1: Open TikTok Shop Seller Center

Go to TikTok Shop Seller Center.
Sign in to your seller account.
From the dashboard, open Marketing or Promotions.

Step 2: Create a Shipping Promotion

Click Shipping Promotion or Free Shipping.
Select Create Promotion.
Enter a name for the campaign (for example, Free Shipping July Sale).

Step 3: Choose the Promotion Type

TikTok Shop usually offers options such as:

Free shipping on all orders

Customers get free shipping regardless of order value.

Free shipping with a minimum spend

For example:

Free shipping on orders over $20
Free shipping on orders over $50

This option is popular because it encourages larger purchases.

Free shipping for selected products

You can apply free shipping only to specific items in your store.

Step 4: Set the Promotion Period

Choose:

Start date
Start time
End date
End time

You can run free shipping for a few hours, a weekend, or an ongoing campaign.

Step 5: Select Eligible Products

Choose whether the promotion applies to:

All products
Specific products
Specific product categories

Review the list carefully before saving.

Step 6: Confirm and Publish

Check all promotion details.
Click Submit or Publish.
The free shipping label should appear on eligible product pages once the promotion becomes active.

Who Pays for Free Shipping?

In most cases, the seller covers the shipping cost unless TikTok is running a platform-sponsored free shipping campaign.

Before enabling free shipping, calculate:

Product cost
Packaging cost
Shipping fee
TikTok seller fees
Your profit margin

Make sure the promotion is still profitable.

How to Set a Minimum Order Amount

A minimum order threshold helps protect your margins.

Example

Free shipping on orders over $30

Customers who spend less than $30 will still pay the normal shipping fee.

This strategy often increases the average order value.

How to Check If Free Shipping Is Active

After publishing the promotion:

Open one of the eligible products.
Look for a Free Shipping label.
Add the item to your cart.
Proceed to checkout and confirm that the shipping fee is reduced to $0 (or discounted according to your promotion).