Pinning videos on TikTok is a great way to showcase your most important, popular, or relevant content. Whether you’re a content creator, business owner, or casual user, using this feature strategically can help new visitors to your profile see the best of what you offer. Pinning a video means that it remains at the top of your TikTok profile grid, regardless of when it was posted, ensuring it doesn’t get lost as you upload more content. Here is how to pin videos on TikTok.
What Does Pinning a Video Mean?
When you pin a video on TikTok, it stays at the top of your profile, marked with a red “Pinned” label. This means anyone who visits your page will see the pinned video(s) first before they scroll down to other content. TikTok currently allows users to pin up to three videos, and you can change or remove them at any time.
Pinning is useful when you want to highlight videos that represent your brand, introduce yourself, explain a challenge, announce news, or simply show your most viewed or liked videos. It gives you control over what your audience sees first.
Steps to Pin a Video on TikTok
To pin a video, open the TikTok app and go to your profile by tapping the “Profile” icon at the bottom right of the screen. From there, scroll through your videos and select the one you wish to pin. Tap to open the video fully.
Next, tap the three dots or the “More” icon located on the right side of the video (this could appear as three horizontal dots or a share icon depending on your version). A menu will appear with several options. Scroll through the options and tap on “Pin.” Once selected, the video will instantly move to the top of your profile grid with a red “Pinned” label visible to your viewers.
Also Read: How to Make TikTok Playlists
If you’ve already pinned three videos, TikTok will prompt you to replace one. You can simply confirm which one to unpin and proceed. To remove a pinned video, just repeat the steps and choose “Unpin” from the menu.
Why You Should Pin Videos
Pinning videos allows you to control the narrative of your TikTok page. Instead of your latest video always being the first thing viewers see, you get to decide what content is most valuable. For businesses and influencers, this is especially important for pinning promotional videos, tutorials, client testimonials, or trend participation that performed well.
It also helps maintain consistency on your page and encourages viewers to engage more. For example, a pinned introductory video can help first-time visitors know who you are and what your content is about, increasing the chance that they follow you.
