Kenyan content creator and TikTok personality Sheryl Gabriella has sparked heated debate online after boldly claiming that she earns up to Sh500,000 every month, leaving many social media users stunned by her revelation.
Speaking in a viral video that has since made rounds on Instagram, Sheryl dismissed critics who constantly question her lifestyle and income, insisting that she has built her wealth through hard work and consistency on social media.
The outspoken influencer did not hold back as she blasted those comparing her to other women, saying people should stop measuring her against what she termed as “broke girlfriends.”
“Don’t compare me with your broke girlfriends,” she said, maintaining that she is financially independent and earns more than enough to support her lifestyle.
According to Sheryl, her monthly earnings come from multiple streams tied to her online career, including TikTok live sessions, brand partnerships and other digital opportunities.
Her remarks reignited conversations about just how lucrative content creation has become for successful influencers.
The latest revelation comes just days after Sheryl made headlines after emotionally claiming she had been conned out of a Sh12 million ($100,000) prize during an international voting competition held in Burkina Faso.
She alleged that contestants were required to pay hefty daily fees to remain in the competition before she eventually withdrew and exposed the alleged scheme.
Sheryl has previously maintained that she does not rely on men financially, insisting that she pays her own bills through the income she generates online.
She has also stated that TikTok live streaming alone can generate significant daily earnings when viewers send virtual gifts, making content creation her full-time source of income.
Her latest claims, however, divided opinion online, with some applauding her confidence while others questioned whether the figures she quoted were realistic.
Some of the reactions from netizens included:
“If she’s making that kind of money, good for her. Social media is paying people these days.”
“Sh500k every month? That’s hard to believe unless she shows proof.”
“People should stop underestimating content creators. Some are earning more than corporate employees.”
“The ‘don’t compare me to your broke girlfriends’ comment was unnecessary.”
“Whether you like her or not, she’s confident and knows how to keep people talking.”
The debate has once again highlighted the growing earning potential within Kenya’s digital content industry, where top creators are increasingly monetising their audiences through live streaming, endorsements, affiliate marketing and brand collaborations.
Whether or not everyone believes Sheryl Gabriella’s figures, one thing is certain, her bold remarks have captured the attention of thousands online and added fuel to the ongoing discussion about the real money behind social media influencing.
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