The Candyman’s net worth is linked to entrepreneurship. He is an Australian entrepreneur, property investor, former fashion model, and former professional Australian rules football player.
He is the heir and Managing Director of Freechoice, one of Australia’s largest specialist tobacco retail networks.
The Candyman net worth 2026
The estimated The Candyman net worth is $200 million as of 2026, according to Celebrity Net Worth. His fortune primarily comes from his business interests, property investments, modelling career and earlier Australian rules football career.
Freechoice is the primary source of his wealth. The privately held business has grown into a substantial retail and franchising enterprise, with hundreds of millions of dollars in reported annual turnover.
Australian Taxation Office data showed that its principal operating company recorded approximately A$214.6 million in total income during the 2022/23 financial year.
Another significant source of his income is real estate. His real estate holdings have been estimated at approximately £12.5 million, according to The Sun.
The Candyman’s assets also include his collection of luxury vehicles. It reportedly includes Rolls-Royce, Lamborghini and Ferrari models.
Occupation overview
Travers Beynon, widely known as “The Candyman”, rose to prominence through his ownership of Freechoice, a major Australian tobacco retail and vending network, and his extravagant lifestyle at the famous Candy Shop Mansion on the Gold Coast, Australia.
Australian rules football
He initially pursued a career in Australian rules football. He began playing at the Southport Sharks Football Club on the Gold Coast before being selected by North Melbourne as the fourth pick in the 1989 Victorian Football League (VFL) pre-season draft.
However, a serious back injury disrupted his sporting ambitions. After being traded to Brisbane in 1990, he eventually abandoned his football aspirations and turned to modeling. Although he reached the VFL/Australian Football League (AFL) system as a prospect, he never played a senior league game.
Modelling
Afterwards, The Candyman established an international modelling career after reportedly being discovered by a scout in Sydney and signing with Elite Model Management in Miami.
He worked in the United States and Europe, with assignments associated with prominent fashion brands, including Levi’s, Moschino, Valentino, Paul Smith, Calvin Klein and Versace.
His modelling work reportedly earned him thousands of dollars per day, allowing him to accumulate savings and invest in his family’s emerging business. The experience also exposed him to the luxury lifestyle that later became central to his public image.
Freechoice
The Candyman’s transition into entrepreneurship began with Freechoice, a tobacco retail business founded by his mother, Sandra Beynon, and stepfather, Trevor Beynon, in 1991.
After returning to Australia, he joined the company full-time in 1997 and used some of his modeling earnings to help finance its early operations, including inventory and other business expenses.
In 2006, he acquired a 51% controlling interest in Freechoice, securing a significant ownership position.
Under his leadership, the company expanded into a national network of approximately 300 tobacco stores, supported by cigarette-vending operations serving venues such as hotels and clubs.
Property investments
In addition to his tobacco business, The Candyman increased his wealth through property investments, particularly during Australia’s property boom in the early 2000s.
He invested in beachfront and other high-value real estate, reportedly generating substantial profits as property prices rose.
One of his most recognizable properties is the Candy Shop Mansion, an expansive Gold Coast estate that he purchased in 2010 for approximately A$3.75 million before acquiring adjoining land and significantly enlarging the property.
The mansion was subsequently marketed for as much as A$25 million, although its asking price was later reduced.
The Candy Shop Mansion became the centerpiece of his extravagant public persona. The estate is known for its elaborate interiors, extensive entertainment facilities, swimming pool and luxurious surroundings.
His lifestyle, featuring lavish parties, exotic cars and a highly publicized unconventional romantic life, attracted considerable international media attention.
Social media
Through Instagram and other social media platforms, he cultivated the “The Candyman” identity, turning his personal lifestyle into a recognizable brand. His extravagant lifestyle and social media presence generated publicity that also brought attention to Freechoice.
Motorsport
Beyond his entrepreneurial activities, The Candyman has pursued an interest in motorsport. He competed in an Audi R8 LMS under the name Travers Beynon Racing in Australia’s GT Trophy Series during the 2010s.
In 2017, he participated in races at several Australian circuits, including Winton, Phillip Island and Wakefield Park, where he secured a third-place finish in one race.
Final thoughts on The Candyman net worth
Overall, The Candyman’s estimated $200 million net worth is primarily attributed to his 51% controlling interest in Freechoice, real estate investments, modelling earnings and other business activities. His career journey from aspiring Australian rules footballer to international model and tobacco entrepreneur illustrates how business ownership and property investment formed the foundation of his fortune, while his extravagant lifestyle and Candy Shop Mansion helped make him internationally recognizable.
Featured image: Travers Beynon aka The Candyman on Facebook
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