How to add a TikTok shop link

TikTok Shop has become one of the fastest-growing e-commerce tools, allowing creators and businesses to sell products directly inside the app. One of the most effective ways to increase sales is by adding a TikTok Shop link to your profile or videos.

This guide explains how to add a TikTok Shop link, eligibility requirements, step-by-step methods, and troubleshooting tips.

What Is a TikTok Shop Link?

A TikTok Shop link is a clickable link that:

• Directs viewers to your TikTok Shop product page
• Lets viewers browse your storefront
• Allows users to purchase items without leaving TikTok
• Helps creators earn commissions through affiliate products

You can add TikTok Shop links in several places:

• Your TikTok bio
• Your product showcase (bag icon on profile)
• Your videos
• TikTok LIVE sessions
• Product tags

Requirements for Adding a TikTok Shop Link

Before you can add the link, ensure you meet these conditions:

1. You must have TikTok Shop access

Either as:

• A Seller (business selling products)
• A Creator/Affiliate promoting products

2. You must meet TikTok’s eligibility rules

Depending on your region, you may need:

• A business registration (for sellers)
• A bank account
• Verified identity
• A compliant TikTok account

3. The TikTok Shop feature must be available in your country

TikTok Shop is available in select countries including the UK, US, Indonesia, Malaysia, Vietnam, Thailand, and others.

If the feature is not available in your region, the Shop option will not appear.

How to Add a TikTok Shop Link to Your Profile

This method adds the shopping bag icon or storefront link to your profile.

Step-by-Step Guide (For Sellers)

Step 1: Log in to TikTok Seller Center

Visit the TikTok Seller Center and log in with your TikTok account.

Step 2: Complete Seller Verification

You may need to upload:

• ID card or passport
• Business registration documents
• Contact information
• Bank details

Step 3: Add Your Products

Upload product details inside the Seller Center:

• Photos
• Price
• Stock
• Shipping details

Step 4: Connect TikTok to Your Shop

Once your seller account is approved, TikTok automatically adds the Shop link (shopping bag icon) to your profile.

Viewers can now click this icon to see your products.

How to Add a TikTok Shop Link as a Creator (Affiliate)

Creators do not need to sell their own products—they can promote products from TikTok Shop and earn commissions.

Step 1: Join the TikTok Creator Marketplace or Affiliate Program

Inside the TikTok app:

1. Go to Profile
2. Tap the three-line menu (top right)
3. Select Creator tools
4. Tap TikTok Shop Affiliate Center

Step 2: Choose Products to Promote

Search for products in the TikTok Shop marketplace and add them to your affiliate list.

Step 3: Enable Your Product Showcase

Once you add your first product, TikTok automatically activates the shopping bag icon on your profile.

This becomes your TikTok Shop link.

How to Add a TikTok Shop Link to Videos

You can attach product links directly to your TikTok videos.

Steps:

1. Record or upload a video
2. On the editing screen, tap Add link or Add product
3. Search for your product
4. Select it
5. Publish the video

A clickable product link will appear above the caption.

How to Add a TikTok Shop Link on TikTok LIVE

During LIVE streams:

1. Start a TikTok LIVE
2. Tap Shopping bag or Add product
3. Choose items from your Shop or affiliate list
4. The link will show on screen for viewers to click and purchase

This method is extremely effective for real-time sales.

How to Add a TikTok Shop Link in Your Bio

If you want to add an external shop link (e.g., Shopify, Amazon, Etsy), follow these steps:

Step 1: Switch to a Business Account

1. Go to Profile
2. Tap the three-line menu
3. Select Settings and privacy
4. Tap Account
5. Choose Switch to Business Account

Step 2: Add Website Link

1. Go to Edit profile
2. Tap Website
3. Paste your shop link
4. Save

This appears as a clickable link in your bio.

Common Problems and How to Fix Them

1. Can’t See the TikTok Shop Option

Possible reasons:

• TikTok Shop not available in your country
• You are under 18
• You need to update the TikTok app
• You haven’t verified your identity

2. The Shop Link Doesn’t Appear on Profile

Try:

• Restarting TikTok
• Rejoining the Affiliate Program
• Completing seller verification
• Updating your account information

3. Can’t Add an External Link

Only Business Accounts can add website links in the bio.

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