Felicity Selkirk net worth can be linked to her primary asset, the Château de Purnon in France. She is an Australian digital development expert known for purchasing and restoring the historic 18th century Château de Purnon in France alongside her husband, former Victorian politician Tim Holding.
Felicity Selkirk net worth
The estimated Felicity Selkirk net worth is undisclosed. However, Felicity Selkirk and her husband, Victorian Labor minister Tim Holding, purchased the 237-year-old estate which has 105 rooms and sits on 24 hectares, in 2020. The property was bought for €740,000, but the restoration project costs multi-million euros. Despite the cost of restoration, they have pledged their life savings to the restoration.
Occupation overview
Felicity Selkirk is an Australian entrepreneur, heritage restoration advocate, and digital creator best known for co-leading the restoration of the historic Château de Purnon in France alongside her husband, Tim Holding, a former Victorian parliamentarian.
Before embarking on the ambitious project, she built a career in marketing, including serving as a marketing manager for the Australian Open, while Tim Holding transitioned from public life after leaving politics.
Seeking a new chapter, the couple relocated to France, where an unexpected visit to the neglected 18th-century château in the commune of Verrue proved life-changing.
Captivated by its architectural beauty despite decades of neglect, they purchased the 105-room, heritage-listed estate in 2020 and committed their savings, time, and expertise to preserving one of France’s remarkable historic properties.
Since acquiring Château de Purnon, Selkirk and Holding have overseen an extensive restoration program to rescue the estate from near collapse.
Their work has included stabilizing and rebuilding the vast slate roof using approximately 47,000 hand-cut slate shingles, repairing the façades, restoring structural elements, and modernizing essential infrastructure such as plumbing and electricity while carefully preserving the château’s historic character.
As the property gradually returns to life, the couple has also opened it to the public during France’s annual Heritage Days, allowing visitors to experience the restoration firsthand and promoting traditional craftsmanship through demonstrations by skilled artisans, local food producers, and winemakers.
Social media
Beyond the physical restoration, Felicity Selkirk has successfully transformed the project into a globally followed digital storytelling venture. Through Instagram, YouTube and other social media platforms, the couple has attracted nearly half a million followers by documenting the challenges and milestones of restoring the château.
Their growing online community has played a significant role in sustaining the restoration through financial support and worldwide engagement.
Felicity Selkirk’s achievements lie not only in preserving an important piece of French architectural history but also in building an international audience for heritage conservation.
Together with Tim Holding, she has demonstrated how social media, historical preservation, and community engagement can work together to revive endangered cultural landmarks while inspiring people around the world to value and support heritage restoration.
Book
They have further expanded the project’s reach through their book, Château Reawakening, while also securing heritage grants, government funding, prize money from Mission Bern, and commercial brand partnerships that have enabled the restoration to continue using authentic conservation methods and materials.
Final thoughts on Felicity Selkirk net worth
Overall, Felicity Selkirk’s net worth has not been publicly disclosed. However, her wealth is believed to stem from multiple sources, including her previous marketing career, income generated through social media platforms such as Instagram and YouTube, book sales from Château Reawakening, brand partnerships and sponsorships, heritage and government restoration grants, Mission Bern prize funding, public donations and community support for the château project, as well as the long-term value of Château de Purnon itself as a restored historic estate.
Featured image: Felicity Selkirk on Instagram
