Veteran Kenyan rapper Jackson Ngecu Makini, popularly known as CMB Prezzo, has publicly thrown his weight behind fellow artiste Dennis Kaggia, alias DNA, reigniting debate over the treatment of veteran musicians in Kenya’s evolving entertainment industry.
For years, fans and industry insiders have observed that many pioneering acts who helped shape Kenya’s modern music scene often struggle to secure slots at major events, even as nostalgia-driven concerts continue to gain popularity.
Prezzo’s intervention has once again brought this issue into sharp focus, coming just hours after DNA made a heartfelt appeal to event promoters to consider him for end-of-year crossover shows.
As previously reported by Nairobi News, DNA recently shared a video on social media explaining why he is routinely overlooked for old-school themed events despite his long-standing career and proven track record as a live performer.
His remarks struck a chord with many, sparking widespread discussion about artiste exclusion and the apparent preference for select names in major line-ups.
The Maswali Ya Polisi hitmaker expressed frustration over what he described as a persistent pattern of being left out, arguing that his experience, stage presence and ability to engage crowds place him among the country’s most accomplished performers.
In comments that quickly went viral, DNA asserted that only a handful of Kenyan artistes could match his energy and delivery on stage.
He further sought to dispel claims that veteran artistes are difficult to work with, saying his performance demands are minimal.
According to DNA, he maintains a simple rider, does not consume alcohol and only requests a fair six-figure fee, a figure he said is reasonable given his experience and performance standards.
DNA also noted that he is flexible when it comes to location, stating that he is willing to perform anywhere in Kenya or elsewhere on the African continent, provided travel logistics are manageable.
“I give the best shows. I don’t drink alcohol and I don’t ask for unnecessary riders. I’m only requesting a clean six-figure payment. I am ready to perform on December 31, anywhere in Kenya or not too far from Africa for ease of travel,” DNA said in the video.
In a show of solidarity, Prezzo on Wednesday, December 17, reposted the clip on his Instagram page, urging event promoters to listen to DNA’s appeal and give him an opportunity.
The veteran rapper called on fans to tag event organisers and support his colleague’s bid for crossover bookings.
“254 promoters! Hear a brother’s cry. A clean six figures is all he’s asking for. December 31. HBO – Help a Brother Out. Tag him and tag all the promoters,” Prezzo wrote.
Prezzo’s public endorsement was met with praise from fans and fellow artistes, many of whom commended him for using his platform to advocate for a peer.
The episode has once again highlighted broader concerns within Kenya’s entertainment industry, particularly the challenges veteran artistes face in remaining visible and commercially viable amid shifting trends and the rise of new-generation acts.
As the countdown to the festive season intensifies, the spotlight is now firmly on event promoters, with many Kenyans watching closely to see whether DNA’s appeal, now backed by one of the country’s most recognisable hip-hop figures, will translate into bookings on the highly competitive crossover circuit.
Maybe, just maybe, DNA might just get something out of it all.
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