Kenyan champions Gor Mahia are set to enjoy a major financial boost following their successful 2025/26 FKF Premier League campaign, with the club expected to rake in nearly sh200 million from sponsorships, prize money, broadcasting revenue and matchday collections.
Fresh from reclaiming the league title, K’Ogalo have not only dominated on the pitch but also strengthened their financial position through a series of lucrative partnerships and revenue streams.
Leading the earnings is the club’s shirt sponsorship deal with betting firm SportPesa, which brings in sh85 million annually. The club will also receive sh31 million from television broadcasting partners Azam, while sleeve sponsor Plascon contributes sh5 million per year.
The combined sponsorship and broadcasting agreements generate Ksh121 million for the record Kenyan champions.
In addition, Gor Mahia revealed this week that they earned Ksh28,233,450 in matchday revenue through their electronic ticketing system, which has improved ticket sales and increased gate collections throughout the season.
Winning the FKF Premier League title has also unlocked additional bonuses and prize money worth more than sh32 million. The club is set to receive sh15 million from the Football Kenya Federation (FKF) as league champions, alongside title-winning bonuses of sh3.5 million from SportPesa and sh1 million from Plascon.
The club will also earn $100,000 (approximately Ksh12.9 million) from the Confederation of African Football (CAF) for participating in the preliminary round of the CAF Champions League next season.
In total, Gor Mahia are guaranteed about Ksh176.6 million from their title-winning campaign, marking a significant turnaround from the financial challenges the club faced in previous years.
Reflecting on the club’s transformation, chairman Ambrose Rachier recalled the difficult periods when delayed salaries and unpaid allowances affected the team.
“Originally, we had a lot of problems. We would even have strikes and boycotts because of lack of payments, delayed salaries or even allowances,” said Rachier.
“But now, it brings peace and motivation to the players and even the coaches. We need more sponsorship; we need more money because that has been our greatest undoing in the continental campaign,” he added.
The club’s financial prospects received another boost on Friday after Plascon signed a new three-year sponsorship agreement worth sh30 million, extending its partnership with the league champions.
Club patron Eliud Owalo said the team is actively seeking additional corporate sponsors to strengthen its competitiveness in continental football.
“The amount of money Gor Mahia has been making is a drop in the ocean in regards to participation in the CAF Champions League and in that regard, we will be reaching out to more prospective corporate sponsors,” Owalo said.
“We don’t want to go into the CAF Champions League as mere participants but as prospective winners,” he added.
With improved sponsorship deals, growing matchday revenues and continental football on the horizon, Gor Mahia appear to have turned a corner financially and are now aiming to compete with Africa’s top clubs both on and off the pitch.
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