If you thought the war for supremacy between Radio Maisha and Radio 47 is coming to and end soon, think again.
The two popular Swahili radio stations have in the recent past been feuding with each other as both scrambled for wider listenership and brand visibility.
Their cold war was escalated even further recently as presenters from the two stations battled each other over who retain the exclusive broadcast rights for the English Premier League.
ALSO READ: Radio Maisha And Radio 47 Presenters Throw Jabs At Each Other Over EPL Broadcasting Rights
While Radio Maisha, owned by the Standard Group prided itself as the only Kenyan station to broadcast live EPL matches, Radio 47, through it’s presenters and programing also joined the bandwagon and assured listeners that it would also air the matches.
Well, this seems to have irked Radio Maisha who allegedly moved to court to sue Radio 47.
The High Court is allegedly said to have ruled in favour of Radio Maisha, ordering Radio 47 to pay the former millions for infringing it’s exclusive EPL live broadcast rights.
According to Radio Maisha’s news anchor Victor Mulama who first broke news of the latest development, the court found that Radio 47 had unlawfully broadcast, aired promotions and adverts for EPL despite having received prior warning and demand letters from Radio Maisha’s legal team.
It is not yet clear if Mulama’s revelation is true or just a cold salvo targeting Radio 47 and it’s presenters but a multitude of radio fans who camped in the comments section of his post sided with him.
The news anchor went on to disclose that the court held that certain journalists from Radio 47 bore personal liability for broadcasting and posting infringing content with dismissive comments.
He insisted that the court maintained that Radio Maisha still holds exclusive rights to air and broadcast EPL matches until 2032.
ALSO READ: TBT Photos Of Radio 47 Presenter Mbaruk Mwalimu Melt Hearts Online
“BIG BLOW!
The High Court has ordered Radio X to pay ______ millions to Radio Maisha for infringing its exclusive EPL broadcast rights.
In its decision, the court found that Radio X had unlawfully broadcast, aired promos and adverts, despite having received prior warnings and letters from the advocate.
The court further held that certain journalists bore personal liability for broadcasting and posting infringing content with dismissive comments.
Radio Maisha holds exclusive rights to air EPL matches until 2032…..
Soon….not too far….Watch this space,” Victor Mulama wrote on Facebook.
Nairobi News reached out to one of Radio 47’s top presenters to validate Mulama’s allegations but he rubbished the claims, terming them ‘Total Madness’.
It is important to note that Radio Maisha has enjoyed the rights to broadcast EPL matches for several years, a major draw for its large fan base of football enthusiasts.
However, Radio 47 has also been in the mix, seeking to secure these lucrative rights to boost fan engagement and attract a new audience.
The fight for these broadcasting rights is a high stakes game that highlights the fierce competition between the two stations to provide their listeners with the most compelling content.
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