If you want to promote products and make it easier for viewers to shop directly from your TikTok content, you may be wondering: how do you tag products on TikTok? TikTok allows eligible sellers and creators to feature products in videos, LIVE streams, and other shopping experiences.
The exact options available depend on your country, account, and whether TikTok Shop is available to you. Here’s how product tagging generally works.
What Does Tagging a Product on TikTok Mean?
Tagging a product connects an item from TikTok Shop to your TikTok content.
Depending on the available features, viewers may be able to:
- See the product you’re promoting
- Tap the product link
- View product details
- Check the price
- Purchase through TikTok Shop
This can be useful for creators, affiliates, and businesses.
How to Tag a Product in a TikTok Video
If product tagging is available on your account, you can generally add a product while preparing your video for posting.
Step 1: Open TikTok
Open TikTok and tap the + button.
Step 2: Create Your Video
Record a new video or upload one from your device.
Step 3: Continue to the Posting Screen
Edit your video and tap Next until you reach the screen where you add your caption and other post details.
Step 4: Look for Product or Add Link
Look for an option such as Add link, Add product, or Product.
The wording can vary depending on your account and TikTok version.
Step 5: Select Your Product
Choose the product you want to feature from your available TikTok Shop products or product catalog.
Step 6: Add the Product
Follow the prompts to attach the product to your TikTok post.
Step 7: Publish the Video
Add your caption and other details, then tap Post.
If the product has been successfully attached, viewers should be able to access the shopping information from the video.
How to Tag Products as a TikTok Affiliate
Creators participating in TikTok Shop’s affiliate program may be able to promote products from sellers without owning the products themselves.
The general process is:
- Join TikTok Shop’s affiliate program if available.
- Find products you want to promote.
- Add eligible products to your showcase or affiliate selection.
- Create your TikTok video.
- Select the relevant product when adding a product link.
- Publish the video.
If someone purchases through your eligible affiliate promotion, you may receive a commission according to the applicable program terms.
How to Tag Products During TikTok LIVE
You can also feature products during a TikTok LIVE if LIVE shopping is available to your account.
Before starting your LIVE:
- Open TikTok.
- Tap +.
- Select LIVE.
- Set up your LIVE.
- Add or select the products you want to feature.
- Start your LIVE.
- Highlight products while discussing them with viewers.
You can demonstrate the products, answer questions, and remind viewers where they can find the featured items.
How to Tag Your Own Products
If you are a TikTok Shop seller, make sure your products have been properly added to your shop before trying to feature them.
Your products should have:
- Accurate product names
- Clear photos
- Correct prices
- Product descriptions
- Available inventory
- Appropriate shipping information
Once your products are approved and available, eligible shopping features can allow you to promote them in your content.
Why Can’t I Tag Products on TikTok?
If you don’t see the product-tagging option, there could be several reasons.
TikTok Shop Isn’t Available in Your Region
TikTok Shop and its shopping features aren’t available in every market.
Your Account Isn’t Eligible
Some shopping features require specific account or program eligibility.
You Haven’t Joined the Appropriate Program
Creators may need access to TikTok Shop’s affiliate features before they can promote certain products.
Your Shop Isn’t Set Up
If you’re selling your own products, you may need to complete seller registration and product approval first.
The Product Isn’t Eligible
Some products may not be available for promotion through particular TikTok shopping features.
App or Feature Changes
TikTok regularly changes its interface and shopping tools, so the location of product-tagging options can change.
Can You Tag Multiple Products in One TikTok?
Depending on the shopping features available to your account, you may be able to feature multiple products.
However, it’s usually better to focus on products that are actually relevant to the video rather than adding numerous unrelated products.
Tips for Tagging Products Successfully
Make the Product Relevant
Your video should actually relate to the product you’re promoting.
Demonstrate the Product
Show viewers how the product works instead of simply displaying a product link.
Explain the Benefits
Tell viewers why the product may be useful.
Use a Strong Hook
Capture attention during the first few seconds of your video.
Be Transparent With Affiliate Content
If you’re earning a commission from a product recommendation, follow TikTok’s applicable disclosure requirements.
Keep Product Information Accurate
Make sure prices, features, availability, and other claims are accurate.
Can You Tag Products After Posting?
Product-editing options can vary. If TikTok provides an Edit post or product-management option for your account, you may be able to modify certain post details.
If the product-tagging option isn’t available after publishing, you may need to create a new post with the product attached before publishing.
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